Borrelli Crafters
Borrelli Crafters needed a refined brand identity to showcase their four generations of Italian craftsmanship. From custom builds to high-end renovations, the brand refresh highlights their expertise, precision, and reputation across Marmora and beyond.
The Borrelli Crafters logo blends tradition and modernity with elegant typography and a hidden “M” in a timber-inspired triangular frame. Featuring a refined White, Gold, and Black palette, it exudes luxury and craftsmanship. The tagline “The Art of” highlights sustainability, bespoke design, and high-end quality, reinforcing the brand’s prestige.
We developed a sophisticated rebranding strategy that elevates Matt Borrelli’s presence in the luxury residential space. By integrating Italian heritage with contemporary Canadian aesthetics, we crafted a refined visual identity and messaging tailored to affluent buyers and B2B professionals. The campaign focuses on exclusivity, timeless elegance, and strategic partnerships to solidify the brand’s reputation and expand its influence.
Summary
The integrated marketing strategy ensures consistent messaging across digital, print, and outdoor platforms, strengthening brand visibility and credibility. Targeting direct clients and B2B partners like architects and real estate developers, it secures high-value projects in the luxury sector. Local partnerships and regional features in Watershed and Cottage Life boost awareness, while national exposure in Architectural Digest and global design expos position Matt Borrelli as a leader in luxury home design.
